Why the World Cup half-time show may be a taste of things to come

Core point

The World Cup final will feature a half-time show for the first time, with performances from major artists like Madonna and Shakira. This extended break will last up to 25 minutes, exceeding the standard 15-minute stoppage time. The event is being described as a landmark celebration by FIFA, merging sports and music. There is speculation about whether this trend will continue in future sporting events.