'I made £100,000 of TikTok sales in one day': The business of live shopping

Core point

Daisy Kelly started her business, Glow For It, from her mother's kitchen table in 2020. Her company now generates £6 million a year in sales, with over 40% coming from TikTok Shop UK. Daisy reported generating over £100,000 in revenue during a single 12-hour TikTok live session. Live shopping is rapidly becoming a significant part of consumer behavior, with 30% of surveyed shoppers having purchased from such events.